
A kids’ Konkani t-shirt teaching the most Goan lesson there is: susegado, the art of taking your time.
Susegad is the Goan word for a way of living: unhurried, content, in no particular rush to be anywhere else. It comes from the Portuguese sossegado, meaning quiet or settled, and Goa has spent four hundred years making it its own.
Outsiders mistake it for laziness. It isn’t. It’s the deliberate decision that the afternoon will be spent on the veranda, that the fish will taste better if you eat it slowly, and that whatever it is can almost certainly wait until tomorrow.
For holidays and slow mornings
Beach trips, family holidays, and diaspora kids visiting Goa for the summer. A small, soft introduction to a word they’ll grow into.
Product features
- Soft, durable cotton kids’ tee — built for playgrounds
- Ribbed collar with taped neck and shoulders
- Printed with non-toxic, water-based inks
- Machine washable — survives the wash and the wearer
Care
- Machine wash cold, inside out. Tumble dry low. Don’t iron directly on the print.
A few questions, answered
What does “Susegad” mean?
Susegad (also spelt susegado) is a Goan Konkani word for a relaxed, contented, unhurried way of life. It comes from the Portuguese sossegado — quiet, settled — and it’s about as close as Goa gets to a philosophy.
Who is it for?
Anyone who’s been to Goa and slowed down, anyone from Goa who never sped up, and anyone who could use the reminder on a Monday morning.
What is Konkani?
Konkani is the official language of Goa, on India’s west coast, spoken by Goans and Mangaloreans all over the world. Every KBTQ design carries a little of it — because a language lives when people use it, wear it, and laugh in it.
Without side seams
Knit in one piece using tubular knit, it reduces fabric waste and makes the garment more attractive
Ribbed knit collar without seam
Ribbed knit makes the collar highly elastic and helps retain its shape
Shoulder tape
Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching
DTF inner neck labels
The inner neck labels offered by a variety of print partners are printed using the Direct-to-Film (DTF) print method, while the rest of the prints are done with the Direct-to-Garment (DTG) method
Direct-to-Film (DTF) print
Print partner "Dimona Tee" prints using the Direct-to-Film (DTF) print method
Age restrictions
For children
Other compliance information
REACH certified
Country of origin
Blank product sourced from Bangladesh
Machine wash: warm (max 40C or 105F); Non-chlorine: bleach as needed; Tumble dry: medium heat; Iron, steam or dry: low heat; Do not dry clean.
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