
A Konkani lifestyle t-shirt built around Goa’s finest export: susegado, the art of being unhurried and perfectly content with it.
Susegad is the Goan word for a way of living: unhurried, content, in no particular rush to be anywhere else. It comes from the Portuguese sossegado, meaning quiet or settled, and Goa has spent four hundred years making it its own.
Outsiders mistake it for laziness. It isn’t. It’s the deliberate decision that the afternoon will be spent on the veranda, that the fish will taste better if you eat it slowly, and that whatever it is can almost certainly wait until tomorrow.
For people in no particular rush
Holidays, weekends, slow Sundays and long lunches. A good gift for the friend who needs permission to do nothing, and for anyone who came back from Goa determined to keep the feeling.
Product features
- Heavy cotton unisex tee — classic fit, no side seams
- Ribbed knit collar with taped neck and shoulders
- Sizes S–5XL, true to size (size up for a relaxed fit)
- Printed with non-toxic, water-based inks
- Machine washable — the print stays put
Care
- Machine wash cold, inside out. Tumble dry low. Don’t iron directly on the print.
A few questions, answered
What does “Susegad” mean?
Susegad (also spelt susegado) is a Goan Konkani word for a relaxed, contented, unhurried way of life. It comes from the Portuguese sossegado — quiet, settled — and it’s about as close as Goa gets to a philosophy.
Who is it for?
Anyone who’s been to Goa and slowed down, anyone from Goa who never sped up, and anyone who could use the reminder on a Monday morning.
What is Konkani?
Konkani is the official language of Goa, on India’s west coast, spoken by Goans and Mangaloreans all over the world. Every KBTQ design carries a little of it — because a language lives when people use it, wear it, and laugh in it.
Fabric
Made from specially spun fibers that make a very strong and smooth fabric that is perfect for printing. The "Natural" color is made with unprocessed cotton, which results in small black flecks throughout the fabric
Without side seams
Knitted in one piece using tubular knit, it reduces fabric waste and makes the garment more attractive
Ribbed knit collar without seam
Ribbed knit makes the collar highly elastic and helps retain its shape
Shoulder tape
Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching
Fiber composition
Solid colors are 100% cotton; Heather colors, Tweed, and Russet are 50% cotton, 50% polyester; Sport Grey and Antique colors are 90% cotton, 10% polyester;
Age restrictions
For adults
Warranty
EU warranty - 2 years
Other compliance information
Meets the flammability, lead, cadmium, phthalates and formaldehyde level requirements.
Country of origin
Made in Nicaragua
Dual Printing Techniques
Sleeve prints (for Print Clever and Underground Threads) and inner neck labels are printed using Direct-to-Film (DTF) printing, ensuring crisp, detailed designs. Meanwhile, the remaining print areas are produced with Direct-to-Garment (DTG) printing.
Non-chlorine: bleach as needed; Do not iron; Do not dryclean; Machine wash: cold (max 30C or 90F); Tumble dry: low heat.
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Any goods purchased can only be returned in accordance with the Terms and Conditions and Returns Policy.
We want to make sure that you are satisfied with your order and we are committed to making things right in case of any issues. We will provide a solution in cases of any defects if you contact us within 30 days of receiving your order.
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