
A funny Konkani t-shirt carrying Goa’s favourite toast. Soro Jivak Boro — “alcohol is good for health” — the line you’ve heard at every Goan wedding, feast and taverna, now printed on a tee you can wear to the next one.
Every Goan knows the toast before they know the words. Soro jivak boro — literally “alcohol is good for health” — is Konkani’s most cheerfully unscientific piece of wisdom, the kind of line passed around a table over a glass of feni with a grin and a shrug of susegad.
It isn’t a punchline someone invented for a t-shirt. It’s a real saying, delivered with a completely straight face, usually by an uncle who has already had two.
Wear it where it’ll be understood
Put it on for a house party, a beach shack, a birthday, or the family feast where someone will absolutely quote it back at you. It’s the sort of shirt that starts conversations with strangers who turn out to be from Saligao.
Product features
- Heavy cotton unisex tee — classic fit, no side seams
- Ribbed knit collar with taped neck and shoulders
- Sizes S–5XL, true to size (size up for a relaxed fit)
- Printed with non-toxic, water-based inks
- Machine washable — the print stays put
Care
- Machine wash cold, inside out. Tumble dry low. Don’t iron directly on the print.
A few questions, answered
What does “Soro Jivak Boro” mean?
It’s Konkani for “alcohol is good for health” — a tongue-in-cheek Goan toast and a well-loved bit of drinking humour. Not medical advice, just good fun.
Who is it for?
Goans and the Goan diaspora, feni drinkers, and anyone who appreciates a joke that needs no explaining at a Goan party. A reliable gift for the friend who proposes every toast.
What is Konkani?
Konkani is the official language of Goa, on India’s west coast, spoken by Goans and Mangaloreans all over the world. Every KBTQ design carries a little of it — because a language lives when people use it, wear it, and laugh in it.
Fabric
Made from specially spun fibers that make a very strong and smooth fabric that is perfect for printing. The "Natural" color is made with unprocessed cotton, which results in small black flecks throughout the fabric
Without side seams
Knitted in one piece using tubular knit, it reduces fabric waste and makes the garment more attractive
Ribbed knit collar without seam
Ribbed knit makes the collar highly elastic and helps retain its shape
Shoulder tape
Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching
Fiber composition
Solid colors are 100% cotton; Heather colors, Tweed, and Russet are 50% cotton, 50% polyester; Sport Grey and Antique colors are 90% cotton, 10% polyester;
Age restrictions
For adults
Warranty
EU warranty - 2 years
Other compliance information
Meets the flammability, lead, cadmium, phthalates and formaldehyde level requirements.
Country of origin
Made in Nicaragua
Dual Printing Techniques
Sleeve prints (for Print Clever and Underground Threads) and inner neck labels are printed using Direct-to-Film (DTF) printing, ensuring crisp, detailed designs. Meanwhile, the remaining print areas are produced with Direct-to-Garment (DTG) printing.
Non-chlorine: bleach as needed; Do not iron; Do not dryclean; Machine wash: cold (max 30C or 90F); Tumble dry: low heat.
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We want to make sure that you are satisfied with your order and we are committed to making things right in case of any issues. We will provide a solution in cases of any defects if you contact us within 30 days of receiving your order.
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